At Authentic Fade Brands, we take your privacy seriously and are indeed committed to protecting your personal information. This Privacy Policy describes how we collect, use, and disclose information when you use our official website, thefadebrand.com (the “Site”).
When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect specialized tracking details about the individual web pages or specific products you view. For this reason, we note what websites or search terms refer you to the Site, and how you interact with our catalog. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following standard technologies:
Furthermore, when you make a purchase or attempt to purchase through the Site, we collect certain structured customer information from you. This includes your name, billing address, shipping address, payment information (including processed payment transaction details), email address, and phone number. We refer to this information as “Order Information.”
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address). More generally, we use this data to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the storefront).
We use the Order Information we collect to fulfill any orders placed through the Site. This process includes handling payment components, arranging shipping fulfillment, and providing you with accurate invoices and order confirmations. Additionally, we use this Order Information to communicate with you directly, to send you marketing or promotional updates, and to continuously improve our services.
We share your Personal Information with trusted third parties to help us utilize your Personal Information as described above. For example, we use Google Analytics to help us understand how our customers interact with the Site. You can read more about how Google handles data here: https://www.google.com/intl/en/policies/privacy/. You can also choose to opt-out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout.
In addition, we may share your Personal Information to comply with applicable laws and regulations. We will disclose required metrics to respond to a subpoena, search warrant, or another lawful request for information we receive, or to otherwise protect our rights.
If you provide us with your Personal Information, you maintain the right to withdraw your consent to our use and disclosure of that data at any time. Therefore, if you wish to revoke access, please email us directly at sales@authenticfadebrands.com to submit your request.
We take reasonable technical steps to ensure that your personal information is treated securely and in total accordance with this Privacy Policy. We operate our official online storefront utilizing the WordPress and WooCommerce platforms. To ensure safe transactions, all data transmitted across the checkout interface is fully encrypted using a verified SSL certificate.
We enforce a strict age limit across our entire platform. By using our Site, you explicitly represent that you are at least 21 years of age or older. Because we sell adult products, minor dependents are strictly prohibited from utilizing this platform. We do not knowingly collect, store, or process any personal data from individuals under the age of 21.
We reserve the right to modify this Privacy Policy at any time. For this reason, we highly recommend that you review it frequently to track operational updates. Changes and clarifications will take effect immediately upon their posting on the website.
